The safety belt is an invention that has saved a million lives. But it hasn’t done it alone. It required behavioral change, cultural change, education and governmental regulation to do so. Yes, Volvo’s innovation was the beginning, but we did it together.

And even though cars today are safer than ever, that’s not enough. In order to save another million more lives on our roads, we need to start a new global safety movement. We can only do this by joining forces and sharing the responsibility of doing what it takes to get there.

Together with guests from various professions and perspectives – we all joined from our
studios in Stockholm, Milano, Warsaw, New York and Tokyo, as we wanted to show how Volvo Cars aims to help save a million more lives. And that’s how #VolvoStudioTalks was born.
 
Participants:
Malin Ekholm – Vice President at Volvo Cars Safety Centre. www.volvocars.com/intl/v/car-safety
Magnus Granström – Director for SAFER Vehicle and Traffic Safety Centre – a competence centre where close to 40 partners from the Swedish automotive industry, research partners and authorities cooperate within the field of vehicle and traffic safety. Your mission is to support the Swedish vision zero by research and knowledge sharing. www.saferresearch.com
Paweł Kurpiewski – Warsaw Studio. Expert on child safety in cars, biomechanic and a traffic safety “influencer” www.fotelik.info
Russel Henk – Program Director for Teen’s in the Driver Seat in Texas in the US. www.t-driver.com
Federica Deledda – Executive Officer of the Italian State Police and the head of the provincial Traffic Police Section of Cremona. www.webicaro.it
Ms Mie Shimizu – a child educator who does planning and development at the play to learn experience centre KidZania in Tokyo. She has created a play program for children and adults on road safety. www.kocp.net 
Fredrik Carling – CEO of Hövding www.hovding.com
 
#ForEveryonesSafety