In conversation with Hormazd Sorabjee, Billy Hayes, Head of Sales, Marketing, and Regional Operations at Stellantis (India and Asia Pacific Region) talks on the new Citroen C3 Aircross, upping the dealer network, new platforms and future products.

Cameraperson: Sharad Vegada, Mohammad Naushad
Editor: Yadnyesh Salunke

1:07 - On amping up market share
2:32 - On brand awareness and marketing
2:56 - Electric C3 Aircross
3:40 - India a tough market
4:32 - On product planning
5:34 - Export strategy and transmission production
6:27 - Government regulation and policies
7:33 - STLA-M platform and new brands
8:32 - Jeep and Citroen platform sharing
9:23 - On being profitable
10:21 - On 100% localisation and export
11:40 - Introduction of automatic transmission
12:21 - Future product strategy

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