Hormazd Sorabjee speaks to Naveen Soni, Senior Vice President, Sales and Service, Toyota Kirloskar Motor about how Toyota intends to differentiate the new Urban Cruiser compact SUV from its rivals and how Toyota is looking to expand its network in the near future.

0:00 - Introduction
0:55 - Urban Cruiser positioning
4:47 - Urban Cruiser will allow wider reach
7:17 - Buyer profile
8:56 - Urban Cruiser variants strategy
10:27 - Perspective on badge engineering
12:06 - Greater differentiation on future shared models
14:42 - Preparing for future emission norms
16:25 - Toyota hybrid tech for Maruti Suzuki?

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