How do you build on the iconic BMW designs of the past to create the visionary supercar of the future? Take a sneak peek into the next step in the evolution of car design and learn why “emotions first” is the new design mantra.

Enter the #NEXTGen experience: https://bmw.com/nextgen

On their journey, our team also takes a deep dive into all aspects of designing the next big thing in e-mobility to find it’s not only about the look – it’s about the sound as well. And not the sound of silence you would expect from an electric car. But what does the car of the future sound like? And does legendary composer and Academy Award winner Hans Zimmer have the answers? Watch as each story brings our film team closer to finding the visionary supercar during this second episode.

Chasing iNEXT is the centrepiece of this year’s #NEXTGen. With its unique approach to storytelling and distinctly ironic humour, it tells the stories of the humans behind the latest product innovations of the BMW Group in a totally new way.

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► Explore More Videos:
Chasing iNEXT - Episode 3 | #NEXTGen 2020. https://youtu.be/czEAPYW-pnU
Chasing iNEXT - A #NEXTGen Series. Playlist. https://www.youtube.com/playlist?list=PLa5S6UwF22ILojGlOW4q_fBszqRjU41Tz

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