This speech of the world-reknown future expert Jeremy Rifkin is huge: At this very event held and of course paid by Daimler/Mercedes, Jeremy Rifkin refers to one of the main reasons of climate change and environmental pollution, even more important than cars: the meat industry. Especially check Min 45:30 in the video, but it‘s really worth to watch the whole thing if you want to know how our econmy is going - and has - to change.

It really means a lot to me, as when I, as an automotive journalist, raise strong concerns about meat & dairy consumption as well as on the use of leather in cars, a lot of people in and outside the automotive industry react with denial or even think I would be disconnected from reality. So it is even more pleasing that a very important consultant of many top governments raises this issue at an event organised by the automotive industry itself. Well played and thank you, Jeremy Rifkin.

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