Ford wants you to rethink what that Blue Oval badge means, in Europe at least. No more small hatchbacks like the Fiesta and the Focus. The plan is to build fewer cars, sell them at bigger profits, and double down on what Ford thinks sets it apart. Chiefly, being American. So future Fords will look more land-of-the-free, and they’ll be themed more around adventurous outdoorsyness than school-run buses.

This brings us to an all-new Ford family hatchback: the Explorer. It’s a medium-sized all-electric crossover with five seats, a big square boot, and a chunky-but-friendly look about it. It’ll go on sale later this year with prices starting at less than £40,000, which slots it neatly between the current hybrid Kuga and the all-electric Mustang Mach-E. So, the question is whether Ford’s bold new unashamedly American-looking strategy will pay off everywhere else. Top Gear Magazine’s Senior Road Test Editor, Ollie Kew, takes a closer look.

Subscribe to Top Gear for more videos: http://bit.ly/SubscribeToTopGear

WATCH MORE TOP GEAR:
First Looks: https://bit.ly/TGFirstLooks 
First Drives: https://bit.ly/TGFirstDrives
American Tuned ft. Rob Dahm: https://bit.ly/TGAmericanTuned

Chapters:
00:00 Intro
01:30 The Ford Explorer
02:46 The Stats
04:13 The Exterior
05:15 The Interior and Gadgets
08:53 Conclusion

MORE ABOUT TOP GEAR:
Welcome to the official home of Top Gear on YouTube. Here you'll find all the best clips from your favourite episodes, whether that’s Ken Block drifting London in the Hoonicorn, Chris Harris in the latest Porsche 911 GT3 or classic Top Gear clips from Clarkson, Hammond and May. You'll also find the latest performance car reviews from the TopGear.com crew, our brand new series American Tuned with Rob Dahm and the fastest power laps from our in house performance benchmark: The Stig.

This is a commercial channel from BBC Studios.

Service & Feedback https://www.bbcstudios.com/contact/contact-us/