Fronx & Jimny launch, filling gaps in SUV segment & more - Shashank Srivastava |Q&A| Autocar India > Autocar India

In conversation with Hormazd Sorbajee, Shashank Srivastava - Senior Executive Director, Sales & Marketing, Maruti Suzuki India Ltd - talks of the new Fronx and Jimny, finding gaps in the SUV segment, targeting leadership in SUVs and more.

0:00 - Introduction
0:50 - Making up for lost time in SUV segment
1:24 - Sub-segments within SUV segment
3:20 - Connotation of SUV depends on market
4:52 - Addressing SUV and small car segments
8:43 - Risk of entering new segments
10:45 - Target is to be number 1 in SUV space
13:22 - Price sensitivity in different segments

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