Welcome to a new episode of my very own DEE MY GUEST podcast. And after four episodes, I’m still proud of it! Today’s guest is Olivia Jezler. I am visiting her in Manhattan, and she is leading me through the vast world of fragrances. Olivia Jezler is a true pioneer there. You could also say she just has a good nose for these kinds of things! As the co-founder of ScentGenie and founder of Future of Smell, she is revolutionizing our senses of smell in both the real and digital worlds. Together with her team, she collects data and transforms it into a scent. How crazy is that?! Be sure not to miss this episode!



 


04:15 The science of scent 


05:20 Human smell and how it works 


06:15 Digital smell technology 


07:25 The composition of fragrances 


09:50 The power of scent in the digital world 


11:30 Dee-ptalk 


14:00 Multisensory storytelling 


17:20 ScentGenie 


18:00 The future of scents 


20:00 Dee-tails 


 


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https://www.bmw.com/en/podcasts/dee-my-guest.html


 


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