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> > > Just a marketing buzzword, or a real chance for companies like BMW? To find out, we invited two guests to our podcast to discuss sustainability: Daniela Bohlinger from BMW, and Michael Held from Steelcase, one of the world's largest and most innovative furniture companies. Both are working towards more sustainability, especially in terms of design and materials used for products. > Tune into this exciting episode, in which our podcast host Sara found out how sustainability and design are connected, what the dark side of the moon for products means, why sustainability is more than just not polluting the environment, and what office chairs and the seats in your BMW have in common. Oh, and if you were wondering what Dilbert comic strips and the reality of office space design have to do with each other... well, just hit play! > > 00:00 Intro > 00:50 Introduction of guests > 04:45 Definition of sustainability > 05:35 Hype or good business > 07:22 Circular economy > 09:45 Sustainability in the BMW i3 > 11:43 Bonding of materials as a challenge > 16:58 The right material choice and the right price > 19:10 Appeal of recycled products for the customer > 23:47 Floor mats as an exemplary challenge in sustainable design > 27:10 Making sustainability visible in the BMW i3 and in general > 33:58 Acceptance of beauty marks and imperfections in materials > 39:52 Word association: sustainability heroes > 44:07 Word association: sustainability setback > 45:47 Word association: sustainability goal > 48:43 Upcoming projects > 53:05 Implementing sustainability in companies through design > 55:52 The future of sustainable product design > > If you want to read more about sustainability at BMW, go to: > https://www.bmwgroup.com/en/responsibility/sustainability-at-the-bmw-group.html > And if you are interested about sustainability at Steelcase: > https://www.steelcase.com/discover/steelcase/sustainability/ > > “Changing Lanes” is the official podcast of BMW. Subscribe for new episodes each week, in which our hosts take you on an exciting journey and talk about innovative technologies, lifestyle, design and more. > Make sure to subscribe to “Changing Lanes” on your favorite podcast platform: > > Spotify: https://b.mw/spotify > iTunes: https://b.mw/iTunes > Google Podcast: https://b.mw/GooglePodcasts > AudioNow: https://b.mw/audionow > Deezer: https://b.mw/deezer > > #BMWPodcast #BMW #ChangingLanes > >
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