Critically acclaimed global performer and recording artist A$AP Rocky and Gorden Wagener, Chief Design Officer Daimler AG at SXSW 2019 in Austin, Texas. Subscribe to Mercedes-Benz on YouTube: http://www.youtube.com/subscription_center?add_user=MercedesBenzTV

In a live talk on the subject of “how design makes the difference”, Gorden Wagener and A$AP Rocky met on Monday, 11 March, at the South by Southwest® (SXSW®) Conference in Austin, the world’s largest digital conference. The conversation was moderated by Josh Rubin, founder and editor-in-chief of lifestyle magazine Cool Hunting.

The talk between Gorden Wagener and A$AP Rocky revealed commonalities: both set trends and break new ground in their work. A$AP Rocky reaches young people around the world with his music and fashion creations, just as Gorden Wagener redefines the world of car design with brand-specific aesthetics. Both collaborate with a select group of highly talented, multidisciplinary colleagues – A$AP Mob and the Mercedes-Benz design team. They create pioneering products that transcend borders and achieve wide recognition.

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